At the campsite, you showed up wearing the backpack cooler that also happened to be the cooler backpack.  The Zuma Backpack Cooler didn't just look cooler than those clunky ice chests, it also kept things cool in two different ways.
 
Open up and say, "Ahhhh-some," with the Zuma Cooler Backpack, a stylish and lightweight ThermoGuard-insulated backpack cooler with a 20-can capacity and an upper mesh section to dry out your boardshorts. Two large exterior zipper pockets, two easy-access external beverage pockets, and air mesh shoulder straps make it easy to hike to that fabled surf break where all your buddies are camping. Also perfect for fishing and tailgating.
 
Features:
Stylish, lightweight and functional
Durable 600D polyester
Divided into two sections for versatility
A drawstring closure on the top mesh section, designed to hold clothing, towels, or other gear that needs to "breathe" ThermoGuard insulation in the bottom section to keep food warm or cool for hours. 
Bottom section holds a 12-pack of beer bottles or 20 12-oz. cans. Heat-sealed, water-resistant lining to guard against leaks.
Two large exterior zipper pockets and two easy-access beverage pockets help keep your personal effects close at hand.
Shoulder straps with air mesh underside and specially designed pocket on right strap to hold a mobile phone or media device.